Modern trends in video analytics and how it is helping supermarket chains



A common misconception is that CCTV cameras are only used for security and surveillance. Yes, to a large extent it is the primary use. But experts would tell you how important these equipment are when it comes to marketing and strategy.

One of the features of CCTV cameras is the video analytics. This tool helps security teams in identifying the faces of the individuals who regularly show up around the establishment. High quality video analytics tools also recognize facial expressions and body postures and determine the intentions of an individual.

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When it comes to marketing, supermarket chains often use high quality zoom security camera to track the behaviour of their customers and feedback towards the products. This is a very interesting trend being noted and many brands are using it to boost their sales.

Identifying choice and preferences 

Supermarkets can use zoom security cameras to keep a check on the preference of the customers. For example, a market space has certain brands of toothpastes, you’ll figure out the favourite brand of the customer and what they generally go with if that brand is not available. This way, they will know the products that they should keep in stock and the ones that they should eliminate.

Segregating demographics 

Demographics are an important tool for the brands. With the help of a CCTV camera, they can identify the age groups that are interested in purchasing a particular product, the gender that comes to shopping for certain items and the days when the supermarket is completely crowded. This way brands will start focusing on the customer base more by making effective sales strategy.

Video analytics is a groundbreaking and revolutionary feature. For more details on these state of the art tools, contact our team of experts at Infinova.

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