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Modern trends in video analytics and how it is helping supermarket chains

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A common misconception is that CCTV cameras are only used for security and surveillance. Yes, to a large extent it is the primary use. But experts would tell you how important these equipment are when it comes to marketing and strategy. One of the features of CCTV cameras is the video analytics . This tool helps security teams in identifying the faces of the individuals who regularly show up around the establishment. High quality video analytics tools also recognize facial expressions and body postures and determine the intentions of an individual. When it comes to marketing, supermarket chains often use high quality zoom security camera to track the behaviour of their customers and feedback towards the products. This is a very interesting trend being noted and many brands are using it to boost their sales. Identifying choice and preferences  Supermarkets can use zoom security cameras to keep a check on the preference of the customers. For example, a market space has