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What is the Role of Video Analytics in Surveillance?

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There is a growing demand for video analytics or video content analysis in today’s world. On-board camera innovations have introduced new range of features and functionalities that deliver value. These functionalities have become quite relevant across different vertical markets and customer applications beyond the traditional video surveillance. Video analytics has now come into mainstream use. Initially, it was reserved for high-security specifications only. But today, its use is not only limited to gathering security-related, loss prevention information but it also provides valuable data that can be easily passed to end-user customers. The data is passed in detailed reports that deliver business intelligence information which helps in improving operational efficiencies. It also helps in delivering insights into customer demographics that assist in improving the profitability of businesses. What is in the core of this innovation? The answer is- great image processing power in